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Message from discussion LEAP system for marketing life insurance
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Tad Borek  
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 More options Oct 15 2002, 3:15 pm
Newsgroups: misc.invest.financial-plan
From: Tad Borek <bore...@pacbell.net>
Date: Tue, 15 Oct 2002 14:10:34 CST
Local: Tues, Oct 15 2002 4:10 pm
Subject: Re: LEAP system for marketing life insurance
TTRoberts wrote:

 > If you go to their web site, about all you can find out is there (
http://www.leapsystems.com/
 >  ), though it really doesn't answer your or anyone else's
 > question(s).  The best place to get such question answered is to
 > pay the exorbitant fee to attend one of their seminars where they
 > SELL the system to life insurance producers.

I remember looking that site over a couple years ago...I'd hardly give
it a glowing endorsement (from the investor's perspective) based on what
they put up on the "consumer" side of the site. I'm all for things that
help people to save/invest, and to understand the process. But it's full
of trite statements, nonsensical language, and just plain bad writing.

The pages on things like compound interest, IRAs, and dividend
reinvestment look specifically tailored to confuse uninformed investors.
They're repeatedly making the point "tax deferral is good" but clouding
the issue in the process. You don't need to talk someone out of an IRA
contribution to sell them whole life insurance, and I think it's a bit
irresponsible to do so. If an agent using LEAP or SPIN or AIDA or
whatever convinces someone with no savings to sign up for whole life,
great. If they stop contributing to their 401k and IRA to do so, or sign
on for more premium than they can afford, not so great (I recall that
exact scenario in an article on one of the more aggressive LEAP
practitioners).

-Tad


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